Griffin's Summer Promotion
Project: Summer promotion run through 4 Square
Involvement: Concept creative, POS, advertising and artwork.
Our partner Griffin’s, needed a family focused Summer promotion for their valued customer 4 Square. The brief asked for a desirable prize that represented Summer Fun. It had to be transportable, displayable and fit the two iconic Kiwi brand personalities, all within a challenging timeframe.
We quickly settled on family games with a twist, edible products and beach ball, all displayed in a collapsible bucket that had use beyond the prize – perfect for keeping cold refreshments on ice during summer evenings at home or at the beach.
The well-known interactive games were given a Griffin’s twist, replacing coloured spots for Kiwi’s favourite biscuits as well as creating an oversized biscuit to throw around.
Customers around the country loved the prize package and helped Griffin’s and 4 Square achieve their biggest ever sales lift for a joint promotion. The success of the project also helped strengthen the relationship between the two brands with further promotions and sales opportunities planned.