Yates Zero Ultra Tough
Client: Yates Australia
Project: Yates Zero Ultra Tough branding and packaging
Involvement: Brand development, packaging creative and artwork.
We created the Zero brand of weedkillers for Yates in 2013 and have been working with the client on both sides of the ditch to update and create new products within the Zero family.
Having already created the Zero Tough brand for the NZ market, we were asked to create a version for the Australian market - Yates Zero Ultra Tough. Keeping within the established Zero look, we gave the brand an extra tough look through packaging and point of sale material.