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Innovative solutions to boost your creative projects.

Professional approach to realization of all your great ideas.

We’re always looking for smarter creative ways of doing things, and this approach is helped greatly by our ability to gain valuable strategic insights from our own logistics team.

This unique capability within the business, lets us know what the market is doing, using and wanting - where and when. All this allows us to bring smarter design and marketing solutions to market.





For us, a complete understanding of a client’s needs, target market and competitive landscape is key to delivering a successful creative campaign or brand/product launch.

With the team’s access to key industry associations, research and people - information is collected and used to form a complete picture of the challenge ahead.





They say ideas can come from anywhere, we prove that. Our clients come to us from around the city, the country and overseas for ideas that help transform their business, engage customers and deliver ROI.

Each idea is developed from key insights and a strong understanding of markets and what drives behavior.





From print, digital, outdoor to bespoke installations,
we design outcomes that drive shopper engagement
and ultimately sales.

As multi-channel executions are all part of today’s communication strategy, our experience ensures we
can deliver across them all.

The Brandspec team

Working with us gives you access to a wealth of experience and knowledge across Brand, Retail and Shopper activation, design and advertising.

We’re a fun bunch to work with, with a ‘Roll-your-sleeves-up’ attitude.


Bill McSherry

Managing Director


Lance Pennington

Creative Account Manager

Discover our services

We offer a wide range of services and experience within the Brand Activation specialist team.
From inception to launch, our team has the proven talent to bring ideas to market - on time and on budget.

Packaging Design & Production


From your brief, BrandSpec looks to create a master design which includes planning future product extensions, reducing costly duplication and optimising print costs across multiple print processes and materials.

Brand Engagement & Shopper Marketing


Whether you’re looking to launch a new product, build brand awareness or promote your services, our creative team can work with you to develop unique ideas that drive sales through an extension experience and understanding of Path to Purchase.

Brand Identity


A brand’s perception is vital to any business, and our design team create identity programmes from listening to individual client’s needs and challenges, and tailoring solutions to fit.

Big or small, each project is seen as an opportunity to build a unique brand that can become a household name.

Strategic Planning


Any great outcome comes from well planned input.
Our Strategic Planning sessions offer our clients the opportunity to discuss challenges and discover future possibilities for their brand and together, we create plans to take advantage of them.


Paul Hanson

Senior Creative


Ingvild Softeland

Business Development Manager

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let's do awesome stuff together