Tired of the same old cardboard stand, Selleys asked us to help them come up with a new exciting & innovative design that would help grow off location sales in Mitre 10 stores throughout NZ. We did that and more!
Knowing the DIY market is competitive, we knew we needed to design something that stood out and was engaging for shoppers. The result was an iconic Selleys bottle shaped display stand. We collaborated with our in-house designers and suppliers to make the stand truly one of a kind. Selleys decided on two designs, a half & full bottle depending on the size of the Mitre 10. The display stands feature magnetic sliders and a helpful guide to chose the right products.
It not only looks great but we needed to know that it worked. Selleys shared that nationwide store sales increased 8 - 89%. We started with 40 stands to trial over the busy Christmas period and sales were so strong that they soon ordered more to cover the remaining large Mega stores.
With this proven success, Selleys Australia picked up the concept for a rollout nationwide.
Selleys off-location adhesive product stand